Superhero

Imposter

superhero — Wed, 27 Mar 2013 17:03:22 +0000

For Imposter’s DVD release, Revolver wanted to position the film as a thriller rather than a documentary. We created pre rolls, online banners and a radio spot that drew viewers into the mystery and intrigue of the story whilst showcasing the stunning coverage it had already received. This contributed to an extremely successful release that culminated in a Bafta for the film’s creators.

39 Steps

superhero — Wed, 27 Mar 2013 16:43:44 +0000

39 Steps was taking its first step out on tour and the producers needed a trailer that would get across the unique comedy and charm of this popular Hitchcock adaptation. Filmed in the show’s West End home, we created a quirky and snappy edit built around the show’s premise “4 actors, 139 characters, 100 hilarious minutes” that celebrated this uproarious rollercoaster ride of a play.

Metal Gear Rising Mobile

superhero — Fri, 01 Mar 2013 12:56:41 +0000

With mobile consumption on a steep incline Superhero created a campaign especially for gamers browsing the internet on their mobiles. Giving the users control of the High-Frequency Blade featured in game, they could slash through the ad unit on their screens to reveal the content beneath.

Battlefield 3

superhero — Wed, 27 Feb 2013 17:28:43 +0000

We built on our existing work for the gaming smash Battlefield 3 and created pre rolls for the ‘Premium Edition’. A fast, exciting and full-throttle edit reminded fans what they loved about the game and showed them the exciting new content available. The campaign interaction rates were impressively above average.

The Wee Man

superhero — Wed, 27 Feb 2013 17:25:45 +0000

Our brief was to develop a campaign for the release of ‘The Wee Man’ that would give the film broad appeal across various channels. We were keen to explore the film’s emotional depths so the trailer and TV spots focus on the rites of passage that shaped the life of Scotland’s most notorious gangster, Paul Ferris. Alongside this we created a tongue in cheek viral that asked viewers the question “What if all Gangster Films were Scottish?” ‘The Wee Man’ beat ‘Les Miserables’ and ‘Django Unchained’ in its first weekend at the Scottish Box Office and is currently grossing £400,000.

St John’s Fundraising Video

superhero — Wed, 27 Feb 2013 17:17:27 +0000

The team at St John’s were keen to do away with the stigma surrounding hospices and asked us to create something that would inspire people to get behind the work they do. By asking patients, family and staff the question “what does St John’s mean to you” we highlighted the hopeful, life-affirming and valuable work done at St John’s. The film has had an overwhelmingly positive response and is used for fundraising events, major donor prospects and education.

Airstorm

superhero — Wed, 27 Feb 2013 17:06:11 +0000

We worked with Recreation to launch their brand new range of kinetic energy toys. We created a Hunger Games style environment in which two boys battle it out using the Airstorm range. Shooting the advert in a drafty WW2 aircraft hanger, this was definitely Superhero’s coldest shoot to date.

Frankenweenie

superhero — Wed, 06 Feb 2013 12:55:36 +0000

Our challenge was to find a way to breathe life into a press ad for Frankenweenie in the lead up to its theatrical release. We made the page explode into life with Augmented Reality, using bespoke animation from the Frankenweenie film. This gave viewers a first glimpse of the Frankenweenie world and encouraged them to watch the exclusive trailer. This aura achieved a click through rate of 7%, a well above average result.

Dishonored

superhero — Tue, 05 Feb 2013 12:40:16 +0000

Dishonored was a brand new gaming title from our friends at Bethesda. Our challenge was to help launch this new IP during the busiest release period of the year.

Our creative asked the question “What Kind of Assassin Are You?” and invited users to choose a play style from which to experience the game’s narrative.

Dishonored held its own against stiff competition and was the No 1 IP launch of 2012. To top it all it has been shortlisted for best “Digital Campaign” at the 2013 MCV Awards.

Last Dinosaurs

superhero — Tue, 22 Jan 2013 12:39:48 +0000

The new album from indie rock band, Last Dinosaurs was tipped in Australia as “a strong contender for the best Australian album of the last two decades.” The band came to us to create a similar buzz in the UK. We came up with a media ‘first,’ using augmented reality we created the world’s first gig in a magazine page. This campaign got great PR coverage at launch – it was featured on Music Week amongst other publications.

Moshi Collectables

superhero — Tue, 22 Jan 2013 10:47:40 +0000

Our friends at Vivid asked us to help migrate Moshi Monsters from the virtual to the real world with their latest collectables range.

With 100s of amazing Moshlings available, children around the UK have been collecting their favourite Moshi characters as well as getting their secret code that lets them unlock a free item in the online game.

Moshi Series 5 Collectables

superhero — Tue, 22 Jan 2013 10:46:10 +0000

Vivid looked to us to create a fresh new ad for Moshi Collectables that would help make Series Five a playground craze. We created a vibrant and action packed world in which to showcase the newest additions to the Collectable Figures series. With over 4 million collectables sold so far, and a brand new look, the future’s looking bright for the miniature critters!