Dishonored was a brand new gaming title from our friends at Bethesda. Our challenge was to help launch this new IP during the busiest release period of the year.
Our creative asked the question “What Kind of Assassin Are You?” and invited users to choose a play style from which to experience the game’s narrative.
Dishonored held its own against stiff competition and was the No 1 IP launch of 2012. To top it all it has been shortlisted for best “Digital Campaign” at the 2013 MCV Awards.