Project: Last Dinosaurs

Client: Universal Music

The new album from indie rock band, Last Dinosaurs was tipped in Australia as “a strong contender for the best Australian album of the last two decades.”  The band came to us to create a similar buzz in the UK. We came up with a media ‘first,’ using augmented reality we created the world’s first gig in a magazine page. This campaign got great PR coverage at launch – it was featured on Music Week amongst other publications.